MS Dhoni Joins ACKO as Investor & Brand Ambassador; Bets on the Future of Smart Insurance !
MS Dhoni Joins ACKO as Investor & Brand Ambassador; Bets on the Future of Smart Insurance
Chennai, July 30, 2025: In a partnership rooted in shared values and a common vision for the future, Mahendra Singh Dhoni – the Indian cricket icon, join forces with ACKO, the fastest growing D2C insurer, as both an investor and brand ambassador.
As part of this long-term partnership, Dhoni has made a strategic investment in ACKO through his family office, Midas Deals Pvt. Ltd. His move signals a strong belief in ACKO’s mission to build India’s most loved insurance brand, one that reimagines insurance as simple, intuitive, and accessible for the urban modern Indian.
Commenting on the association, MS Dhoni said, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated.” “ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
Founded with the aim to remove frictions from the insurance experience, ACKO today serves over 70 million customers and processes more than 2 million claims annually across motor, health, and travel. The company is redefining how India interacts with insurance by combining technology and data-led simplicity with deeply human service.
Welcoming Dhoni to the ACKO family, Varun Dua, Founder, ACKO, said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation.Dhoni represents everything we stand for – trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
From becoming the preferred insurer for Tesla in India to now bringing on board one of the nation’s most respected voices, ACKO is charting a course defined by bold moves, shared belief, and enduring trust.
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About ACKO:
Founded in 2016 by Varun Dua, ACKO’s entire process is designed to provide a better customer experience and to eliminate the pain points associated with the traditional insurance model, with processes that require zero paperwork, from purchases and claims to renewals. ACKO has pioneered the direct-to-consumer business model in the country through auto, health, and travel insurance. Subsequently, ACKO received its license to enter life insurance in 2023. ACKO forayed into Life Insurance with its revolutionary Flexi Term Life Insurance Plan. Built upon ACKO’s core principles of fair pricing, convenience, and offering superior customer experience, the plan is designed to cater to the evolving demands of customers. Further, ACKO’s retail health insurance is a testament to its commitment to customers and growing business in India with the acquisition of Parentlane and OneCare. ACKO has also collaborated with PhonePe and MyGate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform. ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies, including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.
