VIDA ELECTRIFIES JAIPUR LITERATURE FESTIVAL 2025 !!




VIDA ELECTRIFIES JAIPUR LITERATURE FESTIVAL 2025
Chennai: VIDA, Powered by Hero, has partnered with the 18th edition of the Jaipur Literature Festival, showcasing its commitment to “A New Chapter in the World of Electric Mobility.”
Set against the vibrant backdrop of the Pink City, the festival celebrates ideas and creativity, making it the perfect stage for VIDA to showcase its vision of innovation and cultural evolution.
Indulge into Immersive On-Ground Activations
VIDA has set up three experiential zones that blend literature and cutting-edge technology that shape a progressive future for all.
- Life-Size Book Installation: A masterfully crafted display featuring a VIDA electric scooter emerging from a life-sized book on a rotating platform, symbolizing “A New Chapter in the World of EV”.
- Concept Showcase: A unique glimpse of two revolutionary innovative designs: VIDA High Tea and DIY, seamlessly complementing the setting of Jaipur Literature Festival
- VIDA V2 Display: A dedicated space showcasing the latest VIDA V2, where visitors can experience first-hand the perfect blend of performance, technology, and design.
Speaking on the association, Swadesh Srivastava, Chief Business Officer – Emerging Mobility BU, Hero MotoCorp, said “At VIDA, we are shaping the future of mobility with innovative solutions that empower the customers of today. Partnering with Jaipur Literature Festival 2025 allows us to engage with a diverse set of audience and foster conversations about a progressive future. Just as literature opens new worlds, we are opening new possibilities in electric mobility, ensuring seamless, uninterrupted journeys for all.”
ABOUT VIDA V2
Further strengthening its commitment to make VIDA aspirational, accessible, and affordable, the company launched VIDA V2 in December 2024, at a starting price of Rs. 96,000/-. Powered by VIDA’s advanced removable battery technology, the VIDA V2 ensures easy charging and an impressive IDC range of up to 165 km per charge. Additionally, the swingarm-mounted permanent magnet synchronous motor with 6kW of peak power and 25Nm torque makes every journey engaging.
With over 3,100 charging points across 250+ cities, VIDA is revolutionizing the EV landscape, making sustainable mobility more accessible than ever.
About VIDA High Tea (Concept)
A tribute to Rajputana opulence, the High Tea Concept is a luxurious scooter inspired by Rajasthan’s rich heritage. Its blue and white body with gold accents reflects royal elegance, drawing from historic monuments and marble architecture. Handcrafted details, from jharokha-inspired patterns to hand-polished brass trims, showcase Jaipur’s artisanal mastery. Blending tradition with modernity, its flowing curves and intricate wooden accents pay homage to Rajasthan’s artistry. More than a scooter, it is a moving symbol of culture, craftsmanship, and sustainable innovation, carrying forward a legacy of elegance into the modern era.
The DIY: A Scooter for Builders (Concept)
The DIY isn’t just a ride—it’s a creator’s ultimate companion. This revolutionary scooter turns your commute into a canvas of possibilities, equipped with a mechanical crafting table and essential tools for designing, drafting, and building anytime, anywhere. Its rugged protective pads ensure durability in any terrain, making it perfect for builders and innovators. This is more than a scooter; it’s a declaration of independence—a call to craft your world on the go, redefining mobility with ingenuity and passion. The DIY isn’t just transportation; it’s transformation.