KINDER JOY LAUNCHES NEW TOY LICENSES OF HOT WHEELS AND BARBIE IN INDIA !!

KINDER JOY LAUNCHES NEW TOY LICENSES OF HOT WHEELS AND BARBIE IN INDIA

First-time, Kinder Joy will have larger-sized toys and Barbie & Hot Wheels characters depicted on the packaging

Chennai: Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products is all set to add further excitement and smiles to consumers with the launch of its all-new limited edition licenses of Hot Wheels and Barbie toys. Yes, you read that right – now every scrumptious treat of Kinder Joy, will include exciting surprises from the iconic Hot Wheels and enchanting Barbie collections.

To make the unboxing experience more exciting, Kinder Joy has introduced new packaging depicting Barbie and Hot Wheels characters on individual packs. This will facilitate informed purchase decisions. Additionally, with this launch, Kinder Joy has for the very first time introduced larger sized toys, thereby providing more excitement in each pack. This series of toys will make a collectors dream come true.

Defining entire generations for its high-speed excitement and iconic designs, each blue Kinder Joy will include the iconic Hot Wheels toy cars thereby reigniting the spirit of toy car racing again. The most loved Barbie collection will be found in the pink Kinder Joy. With the introduction of these new licenses, Kinder Joy promises excitement for all including avid collectors.

Kinder Joy has released a new digital film to promote the new collection. The film showcases a mother who surprises her kids with the all-new Kinder Joy, while they excitedly unwrap their favourite Barbie and Hot Wheels toys. It captures the true essence of the happines that Kinder Joy and its toys brings to consumers. The film conveys the key message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”

Commenting on the launch, Amedeo Aragona, Regional Marketing Head at Kinder, said, ” Based on market research, we are delighted to bring two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot wheels resonates with all age groups, and our increase in the toys size will definitely make it a collectors item. Also feature big and high-quality designs will surely delight consumers.”

So Grab your Kinder Joy now to discover the thrill of Hot Wheels and the charm of Barbie in every Kinder Joy that are sure to become the most treasured collectible toys.

Digital Film YouTubeLink : https://www.youtube.com/watch?v=-mbKb6UrAP4
About Ferrero Group:
The Ferrero Group brings joy to people around the world with beloved treats including Kinder, Nutella, Ferrero Rocher and Tic Tac. Ferrero Group is one of the world’s largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. More than 38,000 “Ferrerians” are committed to helping people celebrate life’s special moments with high-quality products. Commitment to the planet and communities in which we operate are at the heart of Ferrero Group’s family culture. Our programs and partnerships ensure our work is environmentally sustainable and beneficial to local communities.
For further information visit: www.ferrero.com and www.ferrerocsr.com

About Ferrero India:
Ferrero India started its commercial operations in 2004. In 2007 the Government of Maharashtra bestowed a mega-status project for its state-of-the-art production plant at Baramati near Pune. India is a production hub for Ferrero in Asia and the Middle East and exports half of its local production. Headquartered in Pune, the company has regional sales offices in Chennai, Delhi and Kolkata with a robust distribution network across all the metros and mini metros of India. Ferrero’s well-known brands in India include Ferrero Rocher, Nutella, Tic Tac, and Kinder Joy. The ‘Kinder Joy of moving’ program (2014), Pietro Ferrero Kindergarten (Baramati), Anganwadis project (2019 design, construct) and the 3 MW roof top solar installation are success stories of Ferrero’s Sustainability initiatives in India. Ferrero India has won several awards including the Greentech Environment Award; Impresa Award for People Empowerment; The Best Human Response Award; Kronos Excellence Award for Workforce Management; Supplier Excellence Award, 10th CSR Award – Adding Value to local Communities and the CII Award for Commitment to Food Safety
For more information please visit: www.ferreroindia.com